[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.afchj.cz\/pr-clanek-jako-nenasilna-reklama\/#Article","mainEntityOfPage":"https:\/\/www.afchj.cz\/pr-clanek-jako-nenasilna-reklama\/","headline":"PR \u010dl\u00e1nek jako nen\u00e1siln\u00e1 reklama","name":"PR \u010dl\u00e1nek jako nen\u00e1siln\u00e1 reklama","description":"Kdy\u017e se \u0159ekne pr \u010dl\u00e1nky, tak asi p\u0159em\u00fd\u0161l\u00edte, jak se takov\u00e9 \u010dl\u00e1nky li\u0161\u00ed od t\u011bch ostatn\u00edch? Na prvn\u00ed pohled ni\u010d\u00edm, proto\u017ee tak jako ty b\u011b\u017en\u00e9, i tyto maj\u00ed n\u011bjak\u00fd nadpis a obsah. Jejich \u00fa\u010delem v\u0161ak nen\u00ed informovat \u010dten\u00e1\u0159e, co se n\u011bkde stalo nebo bude d\u00edt, ale sp\u00ed\u0161 propagovat ur\u010dit\u00e9 produkty...","datePublished":"2018-04-03","dateModified":"2018-04-03","author":{"@type":"Person","@id":"https:\/\/www.afchj.cz\/author\/#Person","name":"","url":"https:\/\/www.afchj.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"afchj.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.afchj.cz\/wp-content\/uploads\/img_a317281_w2421_t1528002487.jpg","url":"https:\/\/www.afchj.cz\/wp-content\/uploads\/img_a317281_w2421_t1528002487.jpg","height":0,"width":0},"url":"https:\/\/www.afchj.cz\/pr-clanek-jako-nenasilna-reklama\/","about":["V\u00fdrobky"],"wordCount":406,"articleBody":"      Kdy\u017e se \u0159ekne pr \u010dl\u00e1nky, tak asi p\u0159em\u00fd\u0161l\u00edte, jak se takov\u00e9 \u010dl\u00e1nky li\u0161\u00ed od t\u011bch ostatn\u00edch? Na prvn\u00ed pohled ni\u010d\u00edm, proto\u017ee tak jako ty b\u011b\u017en\u00e9, i tyto maj\u00ed n\u011bjak\u00fd nadpis a obsah.Jejich \u00fa\u010delem v\u0161ak nen\u00ed informovat \u010dten\u00e1\u0159e, co se n\u011bkde stalo nebo bude d\u00edt, ale sp\u00ed\u0161 propagovat ur\u010dit\u00e9 produkty a slu\u017eby a to docela zaj\u00edmav\u00fdm a \u010dtiv\u00fdm zp\u016fsobem.Pr \u010dl\u00e1nky neboli Public relations pat\u0159\u00ed k efektivn\u00edm n\u00e1stroj\u016fm SEO a internetov\u00fdm reklamn\u00edm tah\u016fm.Vytv\u00e1\u0159ej\u00ed dojem n\u011bjak\u00e9 iluze, p\u0159i kter\u00e9 v\u00e1m v\u016fbec nedojde, \u017ee jde vlastn\u011b o jakousi reklamu. Vzbuzuj\u00ed ve v\u00e1s d\u016fv\u011bru, proto\u017ee \u017eijete p\u0159i \u010dten\u00ed v domn\u011bn\u00ed, \u017ee jde o b\u011b\u017en\u00fd redak\u010dn\u00ed \u010dl\u00e1nek. V tomto p\u0159\u00edpad\u011b v\u00e1s v\u0161ak autor nen\u00e1padn\u011b l\u00e1k\u00e1 na n\u011bjak\u00fd produkt \u010di slu\u017ebu. A v\u011b\u0159te nebo ne, zafunguje natolik, \u017ee na ten zp\u011btn\u00fd odkaz skryt\u00fd v textu kliknete.A to je pr\u00e1v\u011b ten \u00fasp\u011bch, kter\u00fd p\u0159in\u00e1\u0161ej\u00ed tyto druhy \u010dl\u00e1nk\u016f. P\u0159iv\u00e9st na www co nejv\u00edce u\u017eivatel\u016f, kte\u0159\u00ed si va\u0161e str\u00e1nky nejen prohl\u00e9dnou, ale tak\u00e9 si n\u011bjak\u00fd produkt koup\u00ed \u010di danou slu\u017ebu vyu\u017eij\u00ed. Jedn\u00e1 se tedy o \u010dl\u00e1nky s r\u016fzn\u00fdm obsahem, kter\u00e9 jsou vlastn\u011b skrytou reklamou a \u00fa\u010dinn\u011b p\u016fsob\u00ed na konkr\u00e9tn\u00ed c\u00edlovou skupinu \u010dten\u00e1\u0159\u016f. M\u016f\u017eete je tedy publikovat na serverech, kde je konkr\u00e9tn\u00ed c\u00edlov\u00e1 skupina, kterou pr\u00e1v\u011b vy pot\u0159ebujete.V\u00fdhodou je, \u017ee nejde v\u016fbec o n\u011bjakou agresivn\u00ed reklamu, kter\u00e1 v\u00e1m vyskakuje na obrazovce nebo v\u00e1m n\u011bkdo doslova n\u00e1siln\u011b vnucuje n\u011bjak\u00fd produkt \u010di slu\u017ebu. Ale jde o reklamu, kter\u00e1 je nen\u00e1padn\u00e1, p\u0159\u00edjemn\u00e1 a ke v\u0161emu zaj\u00edmav\u00e1. U\u017eivatel\u00e9 j\u00ed proto nevn\u00edmaj\u00ed nijak negativn\u011b. Slou\u017e\u00ed tak\u00e9 k optimalizaci webov\u00fdch str\u00e1nek, d\u00edky linkbuildingu a kl\u00ed\u010dov\u00fdm slov\u016fm a v\u00fdsledkem je skv\u011bl\u00e1 pozice ve vyhled\u00e1va\u010d\u00edch.Pokud tedy p\u0159em\u00fd\u0161l\u00edte nad efektivn\u00ed a nen\u00e1silnou reklamou, tak t\u00edmto zp\u016fsobem rozhodn\u011b nic nepokaz\u00edte ani nikoho nena\u0161tvete. Tato forma propagace m\u00e1 dokonce lep\u0161\u00ed v\u00fdsledky, ne\u017e r\u016fzn\u00e9 bannery, let\u00e1ky a podobn\u011b.                                                                                                                                                                                                                                                                                                                                                                                          3.9\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"PR \u010dl\u00e1nek jako nen\u00e1siln\u00e1 reklama","item":"https:\/\/www.afchj.cz\/pr-clanek-jako-nenasilna-reklama\/#breadcrumbitem"}]}]